Sponsor Prospectus · Prepared for MBS, a Sealaska Company

From datasilosto spatialintelligence

A 4-part executive webinar series on modernizing government systems with enterprise GIS — presented by MBS.

Every city runs on location — permits, work orders, assets, service requests. Most of it lives in systems that don't talk to each other. This series shows public-sector leaders how to connect them, and positions MBS as the partner that does the connecting.

See the Series View a Sample Intelligence Report

120,000+

local-government contacts

live executive sessions

Post-Event Intelligence Reports

Presented by MBS · Organized by ConnectMii Events · Live 11:00 AM–12:30 PM Mountain

Government data is everywhere. Insight is scarce.

Most local governments licensed Esri years ago. The maps work. But permitting sits in one system, work orders in another, 311 in a third, and finance somewhere else. GIS becomes a department instead of a platform. Every cross-department question turns into a spreadsheet and a meeting.

Leaders don't need another demo. They need a path: what to integrate first, what architecture holds up, how to govern the data, and what it pays back.

The series follows this exact journey, one layer per session.

Why MBS: Esri partner with deep ArcGIS Enterprise administration, cloud/hybrid migration, custom APIs, and integrations between Esri and platforms like Salesforce and ServiceNow. The series topic is the work MBS already does.

Four sessions. One path from silos to spatial intelligence.

Each session is problem-led, not product-led. MBS appears inside a real municipal workflow — as the practitioner who has done it — never as a sales pitch. Every session follows one recognizable city problem from data to decision (our One City. One Problem format).

City staff reviewing a neighborhood GIS map on a large screen

Event 01

Turning Government Data into Spatial Intelligence

Building the foundation for enterprise GIS.

The city problem

“Council asks which neighborhoods have the most open code cases, aging water mains and pending permits. It takes three departments two weeks to answer.”

What “enterprise GIS” actually means — beyond the map viewer
Geocoding and spatially enabling the records you already have
Data standards and governance: who owns which layer
The first three integrations that pay back fastest

Who leans in: GIS Directors, CIOs, City/County Managers

MBS role: Architecture and governance lead

Public works crew at a street repair checking a work-order map on a tablet

Event 02

Integrating GIS with Government Systems

Connecting permitting, assets and service platforms.

The city problem

“A resident reports a sinkhole. 311 logs it, public works creates a work order, permitting doesn't know a contractor has an open dig permit on that block.”

API-driven integration patterns that survive vendor upgrades
Linking asset management and permitting through location
Bringing GIS into CRM and ITSM platforms (Salesforce, ServiceNow)
Real-time sync and cross-department workflows

Who leans in: IT Directors, Public Works, Permitting, 311/Customer Service

MBS role: Integration case study and live walkthrough

Rows of servers in a modern government data center

Event 03

Modern Data Architecture for Smart Government

Cloud, data platforms and real-time pipelines.

The city problem

“The ArcGIS Enterprise server is end-of-life, IT wants cloud, and nobody can say what moves first or what it will cost.”

On-prem, cloud or hybrid: a decision framework
Spatial data warehouses and where they fit
Real-time feeds: sensors, AVL, field apps
Getting data AI-ready without starting over

Who leans in: CIOs/CTOs, GIS Managers, Finance/Procurement

MBS role: Migration and architecture lead

Leaders viewing a 3D digital twin of a city district

Event 04

From GIS to Digital Twins

The future of decision-making in government — with a measurable payoff.

The city problem

“The capital plan is due. Leadership wants to see which assets fail next and what it costs to wait.”

What a digital twin is (and isn't) for a city budget
Predictive maintenance built on governed asset data
Operational dashboards leaders actually use
Unifying intelligence across departments

Who leans in: City Managers, Public Works, Asset Management, Finance

MBS role: Roadmap and maturity-model lead

The series path

Foundation
Integration
Architecture
Decision

Each session pairs MBS with an independent moderator and a public-sector practitioner.

Moderator

Greg Babinski, GISP

Founder, GIS Management Academy · URISA Past-President · AGS Ethical GEO Fellow

Practitioner

City/County GIS Director (TBC)

A public-sector GIS leader who has done the work

Practitioner

Municipal CIO/IT Director (TBC)

The executive who owns the systems and the budget

Independent voices are what make the audience trust the sponsor.

The people who fund enterprise GIS — not just the people who use it.

120,000+

U.S. local-government contacts in the ConnectMii database

~300

target registrations per session

~150

target live attendees per session

20–30

additional on-demand viewers per session

weeks of promotion per session

Targets based on typical AssetMapping.Events programs; not guaranteed.

Who should attend

City & County Managers / Executive Leadership
CIOs, CTOs & IT Directors
GIS Directors & Managers
Public Works, Operations & Asset Management
Permitting, Planning & Community Development
Finance, Procurement & Data/Analytics Teams

37%

31%

12%

14%

Public Works / Transportation / Planning / Buildings / Water / Parks 37%
Elected leadership / Finance / Purchasing / Econ Dev 31%
Fire / Law Enforcement 12%
GIS / IT 7%
Other 14%

This series is deliberately built for the 93% who aren't GIS staff — the executives and department heads who approve the integration budget.

Presenting sponsorship: what's included

Visibility

“Presented by MBS” on all series branding, landing pages and registration
MBS logo and positioning statement on all promotional emails and LinkedIn campaigns
Sponsor slide and verbal recognition at open and close of each session
MBS speaker in all four sessions

Leads & Insight

Full opt-in registrant list for each session (name, title, organization, jurisdiction)
Live audience polls designed with MBS (org type, population, systems in use, integration priorities)
Attendance and engagement reporting per session
Q&A transcript with every audience question captured

Content That Keeps Working

Four Post-Event Intelligence Reports (see below)
Recordings hosted on AssetMapping.Events with MBS branding
Rights to share the reports and recordings in MBS sales and marketing
Series hub page that stays live and indexed

Every session becomes a lasting Intelligence report.

Webinars end. Intelligence reports keep selling. After each session, our Asset Mapping Intelligence team turns the recording into an evidence-led, web-published report: the argument, the takeaways, the case study, the audience data, every question answered, and a practical field guide. Independent in tone, credible to buyers, and something MBS can send to any prospect.

Asset Mapping Intelligence · Post-Event Intelligence Report

Turning Government Data into Spatial Intelligence

Night aerial view of a city with buildings linked by a glowing data network

Webinar · [Date TBD] · From Data Silos to Spatial Intelligence — Event 1 of 4

How local governments are moving GIS from a department into an enterprise platform — and the first integrations that pay back.

Presented by MBS, a Sealaska Company · Organized by ConnectMii Events / AssetMapping.Events

Moderator: Greg Babinski, GISP · Presenters: [MBS Speaker, Title] · [City GIS Director, Jurisdiction]

Presentation Sponsor

Overview

Most local governments licensed Esri years ago, and the maps work. What they rarely have is a platform: a governed set of authoritative layers that permitting, public works, 311 and finance all read from and write to. This session laid out what that platform looks like and how cities get there without a rip-and-replace.

The speakers agreed on the starting point. Geocode the records you already hold, name an owner for every authoritative layer, and pick the one integration that removes the most manual reconciliation. Everything else builds on those three moves.

“Enterprise GIS isn't a bigger map. It's the moment location becomes the key that joins every system the city runs.”
— [MBS Speaker]

The integration you skip now is the spreadsheet you rebuild every quarter.

Key Takeaways

01
Most cities already own the GIS platform. The gap is integration and governance, not licensing.
02
Geocode the records you already have before buying new data.
03
Name a data owner for every authoritative layer.
04
Start with the integration that removes the most manual reconciliation.
05
Treat address and parcel as the shared keys every department must use.
06
Build integrations on documented APIs so vendor upgrades don't break them.
07
Measure payback in staff hours saved and questions answered, not maps produced.
08
Put governance in writing before the second integration, not after the fifth.

Scoping an enterprise GIS program?

Jump to Field Guide

What's inside each report

01Overview — the session's core argument
02Key Takeaways — 8 decision-ready points
03Presentation Summaries — attributed to each speaker
04Case Study — the project, the problem, the outcome
05Field Guide — checklists, decision tables, crawl–walk–run roadmap
06Audience Polls — who attended and what they're struggling with
07Full Q&A — every question, every answer
08Glossary, Speakers, Resources

Open the Sample Report

Example of the format in production: AI-Powered Utility Data in Practice — assetmapping.events/insights/ai-utility-data

From signature to series wrap

Dates TBD — proposed [Month] 2027.

Week 0
Commit
Sign agreement, kickoff call, confirm MBS speakers
TBD — proposed [Month] 2027
Weeks 1–2
Build
Speaker briefs, landing pages, polls, case-study selection
TBD — proposed [Month] 2027
Week 2
Launch
Promotion opens, 8 weeks ahead of Event 1
TBD — proposed [Month] 2027
Event 1–4
Live
Monthly cadence, 11:00 AM–12:30 PM Mountain
TBD — proposed [Month] 2027
+10 business days per event
Report
Post-Event Intelligence Report published
TBD — proposed [Month] 2027
Series wrap
Debrief
Consolidated audience and lead summary, series hub live
TBD — proposed [Month] 2027

Presenting sponsorship

Presenting Sponsor — Full Series (4 Sessions)

Sponsorship fee to be agreed

Confirm MBS as Presenting Sponsor Book a 20-minute Call

“Presented by MBS” across all series branding
MBS speaker in all four sessions
Full opt-in registrant lists and engagement reporting
Co-designed live audience polls
Four Post-Event Intelligence Reports
Branded recordings and a series hub that stays live

Optional add-ons

Additional Intelligence Report content: series summary report

Executive roundtable dinner (WGIC Horizons+ format)

Single-session sponsorship for a partner (by MBS approval)

Why ConnectMii Events

Problem-led programming

We build from the operational problem out. Sponsors show up as practitioners, which is why audiences stay.

A local-government audience at scale

120,000+ contacts across public works, IT, GIS, finance and leadership.

Intelligence, not just webinars

Every session becomes an evidence-led report under the Asset Mapping Intelligence brand.